AFP Orange County
Audio Conference
Thursday, April 23, 2009

Twelve "Deadly" Mistakes of Major Gift Campaigns
and How to Avoid Them!
Julia Walker 

Many advancement professionals who venture into major gift campaigns hit pitfalls that could have been avoided. Learn from a pro how to build a major gifts program that works, the most effective ways to cultivate and solicit donors and how to raise sights for your constituents. Discover the most common mistakes in major gifts and how to avoid them. From asking too soon to flubbing the close, mistakes made with major donors can cost your organization vital resources. Improve your skills and learn what to avoid in this timely session.

Learning Objectives:

Participants will learn the following:

1. How to build a major gifts program that works.
   
   
2. Effective methods of cultivating major gift prospects.
   
   
3. How to ask for and close a major gift.
   
   
4. Major gift bloopers - 12 deadly mistakes and how to avoid them.

Target Audience:

• Mid level, senior level, advanced level

About The Presenter:

Julia Ingraham Walker has made numerous presentations concerning major gifts and capital campaigns to audiences at AFP and CASE. She has written two books published through the AFP/Wiley Fund Development Series: Nonprofit Essentials: The Capital Campaign and Nonprofit Essentials: Major Gifts. Julia has led or consulted on campaigns totaling over $700 million and currently works as a fundraising consultant in New Orleans.