AFP Orange County
Audio Conference
Thursday, February 26, 2009

Introducing "Donor Touchpoint Management"
A Marketing Approach to Donor Relations
Janet Hedrick, CFRE

The session will examine donor relations from a marketing perspective and will describe the interactions with the donor, including acknowledgement, recognition and stewardship, as a series of "touchpoints." With this approach, donor relations becomes the management of those interactions or touchpoints. The session will outline specific ways that touchpoints can be planned and managed and how the individuals involved with the donor, both in the development office and beyond, can participate in "touchpoint" management. "Donor Touchpoint Management" expands donor relations beyond the scope of acknowledgement and recognition and describes "everything that happens between asks."

Learning Objectives:

Participants will learn how to:

1. What "Donor Touchpoint Management" means and how the term redefines donor relations.
   
   
2. How to plan and manage "touchpoints" with donors.
   
   
3. How to involve members of the development staff and others in the organization - including leadership volunteers - in planning and implementing "donor touchpoint management".
   
   
4. Ways to expand their existing donor relations programs by using the "donor touchpoint management" approach

Target Audience:

• All levels will benefit from the presentation

About The Presenter:

Janet Hedrick, CFRE, has over thirty years of experience as a consultant and development professional. She is a senior associate in the Washington, D.C., office of Bentz Whaley Flessner and is an active member of AFP and the Association for Healthcare Philanthropy (AHP). She is a frequent presenter at conferences and is the author of Essentials in Effective Donor Relations, scheduled for publication in early 2009.