AFP Orange County
Audio Conference
Thursday, February 5, 2009

Developing Major Gift Donors Who Deliver
Laura Fredricks, JD, LLC 

One of the hardest aspects of major gift fundraising is finding your best major gifts people. With development professionals staying in their positions an average of one year and eight months, it is often very challenging to use institutional history to guide you on finding the best major gifts people. Many groups have these hidden major gifts prospects locked in their databases, attending special events and making planned gifts, but the key is to knowing which groups of major gift prospects to approach on a priority basis, so that you create and build a solid major gifts program

Learning Objectives:

Participants will learn how to:

1. Sort and rate your existing prospect base.
   
   
2. Gather essential prospect research to create donor profiles for each prospect.
   
   
3. Cultivate one prospect pool at a time to the point of asking for major gifts.
   
   
4. Manage your time and your staff's time.
   
   
5. Work with your next tier of prospects so that you are constantly adding new donors to your major gift prospect pool

Target Audience:

• Entry to mid-level

About The Presenter:

Laura Fredricks, JD, LLC is a consultant and motivational speaker for business and nonprofits. She is an internationally known fundraiser, speaker and the author of Developing Major Gifts (Jones and Bartlett) and The Ask (John Wiley & Sons.)