AFP Orange County
Audio Conference
Thursday, January 15, 2009

Recession-Proof Your Annual Campaign
Stanley Weinstein, ACFRE, EMBA

This session focuses on high-payoff, cost-effective and creative strategies for achieving extraordinary fundraising results-in good times and bad. When the economy is slowing or in a slump, nonprofits must garner additional resources to fulfill their missions and, in many cases, respond to an increased demand for services. In good times, nonprofits want to move forward in achieving their most visionary aspirations.

Participants will learn the critical steps for designing and managing a significant and growing annual campaign. Just as important, development professionals will learn how to integrate a major gift initiative into the plan-one based on capital campaign principles-into the plan. In this fast-paced session, participants will learn how to recruit movers and shakers who will help identify, cultivate and successfully approach major gift prospects. Information presented will help assure that top priority, recession-proof activities are accomplished. Suggestions will also help fundraisers focus on dramatically increased expectations and results. Volunteers will join us as we say, "Let's have some fun and raise a lot more money."

Learning Objectives:

Participants will learn how to:

• Design and implement a comprehensive annual campaign that includes a highly effective major gift initiative.
  
  
• Stay focused on the priority actions needed to increase net contributed income.
  
  
• Recruit volunteers who will actually make their calls.
  
  
• "Recession-proof" your annual campaign.
  
  
• Overcome your organization's "poverty mentality" and raise pace-setting major gifts-on an annual basis

Target Audience:

• All Levels

Stanley Weinstein, ACFRE, EMBA has spent 42 years in the nonprofit sector. As a distinguished consultant and the president of Stanley Weinstein & Co., he has provided services for more than 300 nonprofit organizations nationwide. Weinstein's campaigns have resulted in numerous major gifts ranging from $50,000 to $50 million. In 2006, Mr. Weinstein was named AFP's "Outstanding Fundraising Professional." Stanley is the author of Capital Campaigns from the Ground Up published by John Wiley & Sons. The Complete Guide to Fundraising Management, Third Edition will be released by John Wiley & Sons in early 2009.