Audio Conference
Strategic Planning to Lower Fundraising Costs and Boost Revenues

Tuesday, July 11, 2006
10 – 11:30 a.m.
The Wellness Community – Orange County
540 N. Golden Circle Drive, #315
Santa Ana, CA 92705

Too often, strategic plans drawn up with great effort and considerable expense sit on shelves or lie in file drawers, ignored and forgotten. But carefully selected strategic planning tools can be used to great effect to improve the performance of your fundraising program. Drawing on a quarter-century of experience and work with hundreds of nonprofit organizations, Mal Warwick will demonstrate how this can be accomplished. Participants will receive reproducible copies of exercises that can be put to work immediately in any organization.

Target Audience:

Mid Level (3-6 years) or above

Learning Objectives:

Participants will be able to:

• Learn new ways to evaluate the pros and cons of using particular fundraising techniques
• Gain new perspective on the many ways that different fundraising techniques can reinforce or interfere with one another
• Learn how to allocate resources systematically among fundraising programs, departments, or techniques
• Receive invaluable tools they can put to work in their organization to lower fundraising costs and increase their revenues

About the Presenter:

Mal Warwick In 2004, Mal Warwick & Associates ( Berkeley , Calif. ) celebrated its 25th anniversary providing nonprofit organizations nationwide with direct mail fundraising services. Mal was also named Outstanding Fundraising Executive by AFP's Golden Gate Chapter and Northern California Grantmakers. In addition to the firm that bears his name, Mal has founded or co-founded three other companies that furnish data processing, telephone fundraising and online fundraising and marketing services to nonprofits. He has written or edited eighteen books, including the standard texts How to Write Successful Fundraising Letters and Revolution in the Mailbox.

**Participation in a live session or use of an audiotape of the program qualifies for 1.5 points toward CFRE continuing education requirements.**