AFP Orange County
Audio Conference
Thursday, September 18, 2008

Keep Your Donors Part 2:
The Secrets of Successful Communications
Tom Ahern

• Improved donor retention and increased giving depend heavily on one thing: doing your donor communications the right way. This session, taught by one of North America's leading experts, shows you exactly what it takes to tune up your "donor-communications" program into a high-performance machine. Great donor communications cost no more than poor communications. All that's required is some training. This web conference, based on a landmark new book from AFP/Wiley, teaches you the essentials of communicating well with donors. You'll learn what donors really care about; why reading is not the point of communications (shocking!); and how emotions dominate giving decisions. You'll be introduced to planning for success and measuring your effectiveness. And you'll discover the real role of donor newsletters (virtually every organization gets this wrong). This is totally practical. It applies the latest research. It teaches you proven practices and tips from the world's top fundraising communicators.

Learning Objectives:

• Participants will:
  
  

  • Learn how and why donor communications improve donor retention and increase giving.

  • Learn how to plan an effective donor communications program.

  • Learn the psychology behind effective donor communications.

  • Learn how to measure success.

Target Audience:

• Entry to Mid-level.

About the Presenter:

• Tom Ahern, ABC, is considered one of North America's top authorities on fundraising communications. He's published three books, one on donor newsletters in 2005, and in 2007, How to Write Fundraising Materials That Raise More Money and Keep Your Donors: The Guide to Better Communications and Stronger Relationships. His nonprofit work has won several prestigious Gold Quill awards, given annually to the most effective communications programs submitted to IABC's formidable worldwide competition. He is also an award-winning magazine journalist.

Event Specifics:

• Date:   Thursday, September 18, 2008
  
  
• Time:   10 - 11:30 a.m.
  
  
• Location:
   
  • Volunteer Center Orange County
    1901 E. Fourth Street Suite 100,
    Santa Ana CA
    Map via MapQuest
    
    
• Registration:
  
  
  • Members attend at no cost.
    Please Login to Register and RSVP.
    
    
  • Non-members: $20
    Please Login to register on-line to pay by credit card
    
• CFRE
  
  
  • Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements.