AFP 2008 Audio Conference Series

• This fast-paced session presents four keys to enhancing fundraising success. When these keys are addressed fundraising efforts are focused, appropriate prospects are targeted, compelling messages are communicated and donors are assured of their gifts' impact. Find out how to prepare your organization for raising money, acquaint yourself with the specific tools needed and increase your fundraising success!

Learning Objectives:

• Participants will:
  
  

  • Understand fundraising essentials and critical concepts

  • Understand key components in "getting ready" to raise funds: strategic planning, marketing, the case statement & performance measurement

  • Learn how to create a constituency map

  • Explore how to eliminate jargon from messages and materials

  • Understand the five steps to marketing

  • Learn how to structure a case statement

  • Learn how to create and capture appropriate outcome measures

Target Audience:

• Entry & Mid Level fundraisers.

About the Presenter:

• Carole Rylander, CFRE, is principal of Rylander Associates, a professional consulting firm serving Not-for-Profit organizations since 1998 in funds development, planning and governance. In all, she has worked in the nonprofit sector for more than 23 years.
  
  
• The Dallas Chapter of the Association of Fundraising Professionals named Carole the 2006 Outstanding Fundraising Executive. She is a past president of the Chapter and has held accreditation as a Certified Fund Raising Executive (CFRE) since 1990.
  
  
• Currently Carole serves as Chair of the Association of Philanthropic Counsel, Inc., a national association of consulting firms, and as a volunteer faculty member at the Center for Nonprofit Management in Dallas. Carole is a member of the International Association of Facilitators and is a Qualified Trainer with the Institute of Cultural Affairs.

Event Specifics:

• Date:   Wednesday, August 13, 2008
  
  
• Time:   10 - 11:30 a.m.
  
  
• Location:
   
  • Volunteer Center Orange County
    1901 E. Fourth Street Suite 100,
    Santa Ana CA
    Map via MapQuest
    
    
• Registration:
  
  
  • Members attend at no cost.
    Please Login to Register and RSVP.
    
    
  • Non-members: $20
    Please Login to register on-line to pay by credit card
    
• CFRE
  
  
  • Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements.