Luncheon Session - Noon

Five Irrefutable Laws of Marketing in 2008 (or Any Other Year)
or The More Things Change, the More They Stay the Same
 
Guest Speaker: Kris Elftmann

• If you’re wondering about this presentation, think about Robert Fulghum’s classic book All I Really Need to Know I Learned in Kindergarten. Just as Fulghum gave us sage, but straightforward advice like “Share everything, play fair, don't hit people, and put things back where you found them,” we’ll cover equally simple laws of marketing.
  
  
• There won’t be any big words or fancy talk, just five simple ideas that work. More to the point, they’ll be ideas you’ve heard before but they bear repeating.  In fact, at a time when your marketing budget is stretched beyond the breaking point – or even worse, seemingly non-existent ­- marketing basics are more critical they’ve ever been.

About The Speaker:

• Mr. Elftmann is the president of Noelle Marketing Group, a creative resources firm that produces sales and marketing materials for corporate and nonprofit clients throughout the United States. Since 1980, Noelle Marketing Group has specialized in developing and manufacturing printed collateral materials and branded specialty products.
  
  
• He is trustee of the University of California, Irvine Foundation, chair of the Foundation’s Stewardship Committee, and a member of the Executive Committee. He is past chair of the University’s Claire Trevor School of the Arts Dean’s Leadership Council and a member of the Dean’s Leadership Council of the School of Social Sciences.
  
  
• He also serves as chair of the Board of Directors of the Richard Nixon Library Foundation, and on boards of The Nixon Center Board, a non-partisan public policy think tank in Washington DC, MIND Research Institute, Cystinosis Research Foundation, and Great Park Conservancy.
  
  
• Through the years, he has served on boards for other organizations including DePauw University, Pacific Symphony, The Bowers Museum, Catholic Charities, Saint Joseph Ballet, and Orange County United Way.

• On July 22, Janece Smoot will be discussing how you can stop looking at acknowledgement letters as mundane weekly (or do I even say monthly tasks) and uncover what may be one of the most underrated stewardship opportunities that we have.

About The Speaker:

• Janece Smoot is the Development Manager for Goodwill of Orange County where she oversees the Annual Giving and Planned Giving programs. She is on the Board of Directors of AFP-Orange County, Chair of its Diversity Committee, and a member of the Planned Giving Roundtable of Orange County. She is in the process of obtaining her CFRE and CSPG designations.

Event Specifics:

• Date:  Tuesday, July 22, 2008
  
  
• Schedule:
  
  
  • 10:30 - 11:30 a.m.  - Fundraising Fundamentals
  • 11:45 a.m.              - Luncheon Buffet
  • Noon - 1:30 p.m.      - Luncheon Session
    
    
• Location:
  
  
  • The Turnip Rose
    300 South Flower Street
    Orange, CA 92868
    Map via MapQuest
    
    
• Registration:
  
  
  • Reservation Deadline:
    • Noon Friday July 18
    • Walk-ins and late reservations will be charged an additional $10.
      
      
  • Members:
    • $30 - Fundamentals & Luncheon
    • $30 - Luncheon Only
      
      
  • Non-members:
    • $40 - Fundamentals & Luncheon
    • $40 - Luncheon Only
      
      
  • Non-member First Time Meeting Attendees
    • $30 - Fundamentals & Luncheon
      

Special Note:

• Due to the policies of Turnip Rose, AFPOC must provide our meeting guarantee by Noon on the Friday before the meeting. We will be assessed a service charge for late reservation/walk-in lunches.  Turnip Rose strives to provide us with the best quality service and has asked for our cooperation.  Reservations received after the Friday 12 Noon deadline, including walk-ins at the meeting, will be assessed a $10 late fee.

Please Note:

• Payment must be received with luncheon pre-registrations (either by credit card or check).
  
  
  
• We do not accept pre-registrations without payment. 
  
  
  
• You may use a credit card to hold a reservation if you wish to pay by check onsite.
  
  
  
• If registrant does not show, the regular rate will be charged to credit card used to hold reservation. 
  
  
  
• If final payment for pre-registration is not received by the Friday prior to the luncheon, registrant must pay onsite fee. 
  
  
  
• If registrant cannot pre-pay with pre-registration, registrant must pay onsite with the onsite rate. 
  
  
  
• We cannot take reservations over the phone.  The AFPOC office needs to have formal documentation of your registration (either by online registration, faxing or mailing in the form).  This will ensure that your registration gets properly processed. 
  
  
  
• If you need to cancel your registration, you must let us know on the Friday prior to the luncheon.  If you do not let us know, and you do not show, you will be charged.  (AFPOC must still pay for your lunch even if you do not show).
  
  
  
• AFP Membership is an individual membership.  A non-member/guest cannot take your place at the luncheons.  He or she must register separately at the non-member price.
  
  
  
• Please be sure to return your name badge after the luncheon session in the provided baskets.